The first wave included a CD-ROM with related stories. The Universe franchise consists of only two components: The franchise largely ended in 2005, although a few more Universe toys trickled out to discount stores with a low frequency in 2006 and even in mid-to-late 2008 toys from the Cybertron franchise were still appearing at discount under the Universe label. However, in 2002 the BotCon exclusive toys bore the name Transformers: Expanded Universe, and BotCon characters extending as far back as 1996 were all portrayed as being in-continuity with the convention's Universe comics. The name Universe first appeared on toys released in 2003. The line lacks a clearly-defined starting and ending date. The Transformers are forced to fight each other, and as they do so, Unicron absorbs energy from them in order to repair himself. Unicron, injured and floating in deep space, plucks Transformer warriors from across the multiverse and deposits them on his surface. Set in a Generation 1-based universe sometime after the events of Beast Machines, Universe deals with a struggle between the Minions of Unicron and the Children of Primus. The storyline for the franchise was written to accommodate the toyline's wide-ranging nature. This approach allowed Hasbro to meet increased retail demand for Transformers without having to greatly increase the brand's development staff and budget. It was conceived as a supplement to the runaway success of Armada, and consisted of redecos and retools of older Transformer toys, both creating new characters and re-creating old ones. Transformers: Universe is a Transformers franchise running primarily from 2003 to 2005.

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